Distribution guide
Building a network of distribution.
A distribution network for this product is not built by selling machines. It is built by installing shops that sell a service every day and reorder material every month. This guide says how to choose the first ones, what you owe them, and what kills a network.
Last reviewed:
What you are really distributing
You are not distributing machines. You are installing points that turn material into a service, and you live off the pace at which they consume it. The machine is the entry; the sheets are the business. A network that has sold a hundred machines and resupplies nobody is not a network, it is a hundred sales.
Everything that follows comes from that. You choose a shop on its ability to run the station, not on its ability to buy it. You train it so that it sells, not so that it knows. And you measure the network by resupply, never by the number of stations installed.
The model, plainly
Five lines describe it, and it rests on the last one.
- You buy the machines and the film, and you resell them on your territory.
- Every equipped shop becomes a service point for its street, its district, its town.
- It consumes sheets at the pace of its cuts, and you resupply it.
- Your first month's revenue comes from machines; your second year's comes from sheets.
- So your job is not to sell a machine, it is to make sure that machine runs.
A distributor who has understood this spends time in their shops, not on the phone with new prospects. That is what separates a network from an order book.
Choosing your first points of sale
The first six decide what follows: they will be the reference for everyone else. Choose them on these criteria, in this order.
- Footfall. A good shop badly placed will do less than an average shop well placed.
- Someone with their hands in it. The owner who applies the film themselves in the first weeks almost always succeeds.
- A counter where the station will be visible. If it ends up in the back room, the case is already lost.
- Customers who come back. Repair, accessories, unlocking: a protection service grafts onto an existing flow.
- The wish to show. The shopkeeper who films their first cut for their own followers is worth ten prospects.
- Proximity. Your first points should be less than an hour from you, because you will go back often.
Do not start with the biggest wholesaler in town. They will buy and they will not apply, and you will have a machine sleeping at someone you cannot push.
What you owe a shop you equip
Five commitments, and they are the real content of your margin.
- Install it yourself, on their counter, in the right place, rather than delivering a box.
- Train the person who will apply, until they succeed in front of you without your help.
- Come back within two weeks. That is when bad habits set in, and when they are corrected.
- Answer when they call, the same day. A station stuck on a Saturday is a station that will stop running.
- Resupply before the shortage, not after. A shop out of material sells the neighbour's product.
If you cannot hold those five on ten shops, do not equip twenty. A network is judged on the number of stations running, not on the number of stations sold.
Resupply, the real engine
This is the part new distributors neglect, and it is the part that makes the business.
- Record what each shop consumes, by finish. The curve tells you who is working and who is asleep.
- Call a shop whose consumption is falling, before it stops. The fall always comes before the giving up.
- Group your orders on the real pace of the network, not on promotions.
- Keep a working stock of sheets. A shortage at your end turns into a shortage at ten shops.
A healthy network is recognised by one thing: orders arrive without you asking for them. As long as you are chasing, the service has not yet entered the shop's habits.
Territory and exclusivity
Exclusivity protects your investment, and it binds you. Four points to settle before signing.
- What the territory covers: a town, a region, a country, and with which exact borders.
- What keeps it: a volume at opening, then continued activity. Exclusivity is not kept by sleeping.
- What happens if a shop on your territory buys elsewhere, and who takes it back.
- The duration, and what happens at its end.
At Oryx Nova the distributor agreement carries an exclusive territory, a first order at opening and training for your team. Volumes beyond that and prices are settled on the quotation and in the contract.
The five mistakes that kill a network
They look the same everywhere, and none of them is a product mistake.
- Selling to whoever buys instead of to whoever will apply. The first sleeping machine discourages the next five.
- Training once and never coming back. The gesture is lost in three weeks without practice.
- Making price the argument. Whoever comes for the price leaves for the price, and they leave for someone with no service to hold up.
- Growing faster than your ability to follow up. Ten shops followed beat thirty abandoned.
- Not measuring resupply. Without that curve you do not know which of your shops still exist.
The third is the costliest, because it destroys your margin and the reason a shop stays loyal to you at the same time.
What Oryx Nova brings a distributor
What follows is what Oryx Nova supplies, and nothing more.
- An exclusive territory, a first order at opening, and training for your team as part of the agreement.
- The machines, with their blades and mats, and the film in sheets.
- The cloud device library, updated as soon as a device is released, and manual dimensions for the rest.
- Cutting with no internet connection, and cutting included with Oryx Nova film.
- The CE marking on the machines, and a 5-year warranty against manufacturing defects in Morocco.
- Film resupply, which is your recurring revenue as much as ours.
And the material: a high grade taken at the manufacturer, one supplier kept after comparing several, and three checks, when a reference enters the range, when a batch arrives, and on the piece that leaves. That is what your shops will resell every day, and it is what they will judge you on.
Six words of the trade
The vocabulary of distribution, in the sense this guide uses it.
- Point of sale: a shop equipped with a station, serving its own customers.
- Station: the cutting machine and its device library.
- Resupply: the sheet order that follows the pace of a shop's cuts.
- Territory: the area an exclusivity agreement covers.
- Opening volume: the first order an agreement starts on.
- Activity rate: the share of your stations consuming sheets this month.
The sources of this guide
The terms of the distributor agreement, what comes with a machine, the library, cutting with no connection, the CE marking and the warranty are the facts the owner of Oryx Nova established, recorded in the code of this site. The rest is distribution practice: choosing the first points, following up, resupply and the mistakes of growth. No price, no delay, no reseller count and no market share appears here.
The questions we are asked
How many shops should you start with?
With the number you can visit twice a month. For most distributors that means six to ten to begin with. Ten shops followed up beat thirty abandoned.
Where does a distributor's revenue come from?
From film, after the first year. Machines open the points of sale; sheets keep them alive. A network is measured by resupply, not by the number of stations installed.
Is there territorial exclusivity?
Yes. The Oryx Nova distributor agreement carries an exclusive territory. What the territory covers exactly, and what keeps it, are settled in the contract.
What is asked at opening?
A first order, whose amount is on the distributor programme page, and the commitment to keep the stations running. Training for your team is part of the agreement.
Do you need a technical workshop?
No. You need someone able to install a station on a counter and to train a person to apply. Blades and cutting mats come with the machine.
How do you choose a shop to equip?
On footfall, on someone who will apply the film themselves, on a counter where the station will be visible, and on customers who come back. Not on the ability to pay: a sleeping machine costs more than it brings.
What do you do with a shop that has stopped consuming?
Go back before it stops entirely. Falling consumption always precedes giving up, and one visit is often enough: the station has been put away, or the trained person has left.
Are the machines compliant for Europe?
The machines carry the CE marking. The documents that accompany an order are supplied with the quotation.
Can film be sold alone to a shop that is not equipped?
Yes. A shop that already owns another brand's station can buy the sheets. That is often how it discovers the material before changing machine.
How long before a network stands on its own?
As long as it takes for sheet orders to arrive without you asking. While you are still chasing, the service has not yet entered the shops' habits.
Oryx Nova guide, last reviewed on October 19, 2026. The terms of the agreement and what comes with a machine come from the owner's facts; volumes and prices belong to the quotation.